Expert Insights: Why Strategic Marketing Transformed Griffin Solicitors’ Growth

How Griffin Solicitors Scaled Polish Community Engagement from Zero to 36 Calls per Month in 6 Weeks

Introduction

Griffin Solicitors has a long history of supporting immigrant communities in Ireland. In mid-2025, the firm identified a gap: while Polish clients represented a large portion of the local community, outreach in Polish was minimal. With almost no inbound calls and limited awareness, the challenge was clear — build visibility and trust within the Polish community quickly and effectively.

The Challenge

Before the campaign launch, engagement with Polish-language content was nearly non-existent. Calls from the Polish community were zero per month, online visibility was limited, and competitors were occupying the digital space. Griffin Solicitors needed a strategy that was not only culturally relevant, but also performance-driven to generate measurable enquiries.

The Strategy

Griffin Solicitors implemented a strategic marketing plan focused on:

Localised Content: Posts, reels, and videos were produced in Polish, addressing real legal concerns such as workplace accidents, personal injury, and compensation rights.
Platform Diversification: Campaigns were rolled out across multiple channels to maximise reach.
Community Trust Building: Campaigns highlighted authentic, relatable messaging to connect with the audience.
Data-Led Optimisation: Content and budget decisions were adjusted based on performance to maximise efficiency.

Execution

Content Output: 16 posts and 7 reels produced, with a balance of short-form video and informative graphics.
Messaging: Focused on practical advice, rights awareness, and success stories.
Timeline: The campaign was executed over six weeks, with continuous refinement based on interaction data.

Results

Within six weeks, the campaign delivered outstanding results:

Calls: From 0 to 36 per month (new leads directly from Polish clients).
Impressions: Over 176,000 total impressions (+126%).
1. Facebook: 169,000 (+124%)
2. TikTok: 5,110 (+423%)
Engagement: 1,648 interactions (+166%).
Engagement: 1,648 interactions (+166%).
Video Reach: Best-performing reels achieved 27,000+ views and strong watch-time metrics.
Google Business Profile: +45% increase in visibility and a stream of 5-star Polish client reviews, further reinforcing credibility.

Key Takeaways

Localisation matters: Campaigns resonate when people see and hear their own language.
Video drives trust: Short-form video content proved highly effective in engaging younger audiences.
Agility wins: Constant testing and metric-based adjustments ensured the campaign stayed efficient.

Conclusion

In just six weeks, Griffin Solicitors went from having no measurable engagement to securing consistent monthly enquiries and a strong digital presence. This case study proves how a clear strategy, localisation, and data-driven execution can transform results in a very short time. Your business could achieve the same. Whether you’re in legal services, retail, hospitality, or professional consultancy, strategic marketing can turn visibility into measurable growth.